Marlborough resident Evelyn Webb, owner of About That Hair LLC, is one of a handful of practicing, board-certified electrologists (formerly known as a hypertrichologist) in the state. This allows her to do permanent hair removal, facial waxing and permanent makeup, also known as cosmetic tattooing. Her 600 hours of training, combined with an artistic flair, have brought her clients from all over the Connecticut/Massachusetts area.

"A little color can make a lot of difference," Ms. Webb said. "People who are fair-skinned and maybe want to darken their eyebrows, or create the illusion of a dark line around their eyes, it’s perfect for them."

Nora Mularski, 42, is a hairdresser in East Haddam who had Ms. Webb apply permanent eyeliner a year ago. "I love it," she said. "It’s the best money I ever spent on myself. "I’m very fair and without mascara, I don’t have eyes! I’ve been using eye makeup since sixth grade. It’s freed me to have this done."

Another of Ms. Webb’s clients, Francine Phoenix, 50, had her apply permanent eyeliner and eyebrows. "I spent 20 years tweezing my eyebrows. I just couldn’t do it anymore. I went to Evelyn for electrolysis and we started to discuss the permanent tattooing.

Evelyn is very good. She didn’t rush me into anything and we had several consultations before I went ahead and did it. I’m so pleased."

Both women added that the pain associated with permanent makeup is minimal. "Evelyn made it as comfortable as possible," said Ms. Mularski. "She puts a little Neosporin on the area she’s done and after a day the little bit of puffiness and redness that was there is gone."